About Icon

Icon Distribution is a distribution company who has a strong mix of brand portfolio in the sport and fashion retail.

The company was established in 2005, and the head office is in Porsgrunn, Norway.

The brand portfolio for Icon Distribution is The hundreds (streetwear), Stance (socks/underwear), Bern (helmets/protection) and Penny & Z-flex (skateboards). Icon distribution works with selective stores in sports and fashion retail in Norway, Sweden, Finland and Iceland.



The Original All Season Head Protection brand, indepedent since day one.

Founded in 2004.



Emerging in the mid-1970s, plastic injection- moulded skateboards were one of the finest & stylish skateboards out! With its sharp turns & small surface area, they are the perfect way to get you around town! Plus with its small size it never gets in your way and even fits in your backpack!

Your fun starts on a Penny.



Stance’s founders saw a category that had been ignored, taken for granted, and dismissed. By breathing life into something that had been overlooked, Stance has ignited a movement of art and self-expression that has drawn athletes, performers and iconic cultural influencers to the brand – a group called the Punks & Poets. And by underpinning its creative roots with a relentless focus on technical innovation, Stance is now found in over 40 countries on the feet of those who dare to be different.


The Hundreds

The Hundreds apparel is inspired by LOS ANGELES LIFESTYLE / CALIFORNIA CULTURE and Southern Californias skateboarding, surf, punk, and hip-hop cultures. The design is also reminiscent of 1980s surf-culture t-shirts, independent skateboard company apparel of the 1990s, and the advent of streetwear at the end of the millennium. The line is comprised of graphic t-shirts, denim, wovens, fleece, outerwear, headwear, and accessories.